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THE MISSION
In the past few years, CPG companies have realized that outsourcing expertise in certain areas of their business was the right thing to do. They found that by hiring external consultants, they could work alongside talented individuals with the specific experience they were looking for without the upfront cost and risk associated with hiring senior staff. For younger brands it became even more obvious. Often, they cannot afford adding several C-level hires and yet they are the ones in need of the most help.